Sunday, 13 June 2010

trust.. in a bottle

the secret is out there, creative ad campaign by wieden+kennedy, portland, 2010

*slaughtering: this new ad for coca-cola ties together their rich history of advertising, and teases us about the secret ingredients. who knows the secret ingredients? how is the secret formula protected? who is doc. pemberton? the only solution, as the title hints, is to buy bottles of coke to ‘unlock the answers’.

so what is the secret? well, wouldn’t you like to know?

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